Why Color Matters: How it Quietly Affects Our Emotions

In the midst of this snowy New England week, it is important to take into account one's mental health, especially during a time when the body is not getting the sunlight and serotonin it needs. With winter leaving spaces feeling darker and flatter, it can get heavy on the emotions. One interesting way to combat this is through color psychology; it is a unique way to use color to evoke different emotions through the light bouncing off the color displayed on the wall. This can work in both ways, positively and negatively. For example, darker browns, blues, greens, and grays allow for less light bouncing off the walls, which can also emphasize feelings of winter in the room.

With brighter colors like yellow and white, which evoke warmer tones and let more sunlight into the room for you to feed off. Choosing warmer, lighter tones can be a small but intentional step toward creating spaces that feel brighter, more comforting, and emotionally supportive during the long winter months. For more complex psychology, you can try vibrant reds to make a room pop and add excitement!

If you're looking to be reminded of the Maine outdoors, try a gentle green to evoke summer. Even shades like navy or eggplant can help you destress and relax in your home more easily. Shades and colors play a large role in how a space can make you feel. We urge you to experiment with different shades before committing to expensive renovations that don’t change the mood of your space. The smallest change in color can change your home and even you.